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Why is Sustainable Fashion Expensive?

If we type fashion on any search engine, we’ll probably get results mentioning the term sustainability more often now. The concept has become a mantra for most of the fashion brands in the current times to become more environmentally and socially responsible. But even Superman was fragile to kryptonite, so is sustainable fashion to some […]

All about Cotton

Introduction Let us know all about cotton. We all have heard of it. Cotton is the softest and the gentlest fabric we have used since our birth! Agreed? We’re sure you’d.  Our parents buy cotton clothes for us in summers as the fabric is lightweight and most comfortable. Cotton outfits are a delight to wear […]

Dabu Printing

dabu print

Introduction and origin Dusky hearty tones in a mixture of amazing prints – Daboo or Dabu Printing (Mud Resist Printing), as it is more generally known, is an antiquated Rajasthani printing strategy that includes scrupulous attention to detail across the numerous stages of making it. Dabu, got from the word ‘Dabaana’ which means press, is […]



Introduction Applique is a strategy by which bits of material are connected to another bigger part of the material, frequently in a beautiful pattern. Applique gets its underlying foundations from French culture and it signifies ‘something applied’ or a thing that has been applied. Origin Appliqué was found first when garments were torn and required […]

Types of Embroideries of India

India is the rich heritage of textiles since eras with a varying style of traditional embroideries itemizing different aspects of nature and regions. Like Phulkari of Punjab, Chikankari of Uttar Pradesh, Kashida of Kashmir, Zardosi etc. There are various types of Embroideries of India

Embroidery is an ancient form of art or handicraft that has been used worldwide for embellishing fabric or other material using needle, yarn or thread. The word embroidery is originated from the French word “broderie”, it signifies embellishment. While embroidery is practiced in every nook and cranny of the world, its origin roots from china and […]

What is Ethical Fashion?

ethical fashion

What is Ethical Fashion? When ethics are discussed within the context of fashion, it most often refers to the treatment of people in the stages of raw material, processing and manufacture—activities typically carried out in the developing world. – Study 34Hence, ethical fashion is a term used to describe the concerns related to the production of garments. […]

Sustainable Fashion

sustainable fashion

What is Sustainable Fashion? The meaning of “Sustainability” is the ability to continue for a longer period of time. Sustainability is acquired with the help of Environment, Economy and Social life. Thus, Sustainable fashion includes apparel, shoes and accessories that are manufactured and marketed with the use of sustainable resources. Sustainable resources in fashion industry […]

What is Fast Fashion?

ff hazardous

Meaning of Fast Fashion “An approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers.” – Merriam Webster We can say that the term Fast Fashion means producing unsustainable apparels at a rapid rate in response to the latest trends. The apparel produced with […]

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